Young kids
Big reveals, plush, squishies and hands-on play make every opening feel like an event.

Mighty Mojo Toys
The large-format sealed Mystery Loot! Surprise Bag — Series 1 is packed with 6+ toys. Strong shelf presence and a value story shoppers understand instantly.
Watch the featured Mystery Loot! customer unboxing on TikTok
Real customers are buying it, opening it and voluntarily filming the reveal. That curiosity converts into proof buyers can see.
The rotating mix reaches beyond one narrow age group: tactile play for younger kids, trend-led discoveries for tweens, and the hunt for something new that keeps older fans and collectors coming back.
Big reveals, plush, squishies and hands-on play make every opening feel like an event.
Blind-bag energy, fidgets, characters and a shareable unboxing moment tap into what they already love.
Rotating assortments, new series and chase-style surprises turn every bag into another chance to discover something different.
The bag turns a mixed toy assortment into one clear consumer proposition: more surprise, more product and more perceived value.
Across the 6+ toys inside
A simple opening-price-point opportunity
Shoppers see a substantial bag. Buyers see an easy-to-explain value proposition.
The rotating view shows the Series 1 front, back and package thickness in one quick pass.
The assortment never stands still. New series and seasonal editions keep the shelf fresh, give retailers a reason to reorder and give shoppers a reason to come back. New releases are coming soon.